SeaWorld Parks & Entertainment today announced it will premiere “Madagascar Live! Operation: Vacation,” an original live musical show featuring the characters from DreamWorks’ Madagascar franchise, at two of the company’s parks this summer: Busch Gardens Tampa and SeaWorld San Diego.
Madagascar 3: Europe’s Most Wanted grossed more than $740 million at the worldwide box office, now spinning off into a new theme park show featuring Alex the Lion and friends on vacation with guests throughout 2013.
The 20-minute musical show follows the antics of Alex the Lion, Gloria the Hippo, King Julien, Mort and the Penguins during a vacation adventure. The show will feature rock/pop music performed by a live band and include both classic and original songs. The characters also will conduct meet and greets with park guests. Additionally, special co-branded merchandise exclusive to the parks, will be available.
The show will debut at Busch Gardens Tampa on May 28, 2013, followed by SeaWorld San Diego on June 15, with the possibility of expanding to more parks in the future.
“Audiences around the world have embraced the characters of Madagascar, and SeaWorld and Busch Gardens parks are the ideal places for families to enjoy this immersive live entertainment experience,” said DreamWorks Animation’s Head of Worldwide Licensing & Consumer Products, Kerry Phelan. “The entire creative team behind this uniquely original version of “Madagascar Live!” has done an impressive job of translating the beloved world from screen to stage, bringing it to life for young park guests and family audiences alike.”
“Our parks both entertain and inspire guests to care about animals,” said Scott Helmstedter, Chief Creative Officer of SeaWorld Parks & Entertainment. “Likewise, the Madagascar movies also inspire animal lovers, but in a different way with their inimitable charm and humor. We welcome these characters to our family with open arms and look forward to working with DreamWorks Animation on this incredibly funny and engaging new show.”