E3: Nintendo joins Disney Infinity, Skylanders with Amiibo figures to interact with Mario games and more

in Entertainment, Merchandise, Video Games

Mario Amiibo comes to life as it's placed onto the Wii U GamePad in a setup echoing the interactive magic of Super Smash Bros., with familiar amiibo branding—bringing guests into a world of hands-on play, much like the immersive experiences at Disney Infinity or Skylanders attractions.

At E3 2014, Nintendo officially announced their entry into the increasingly popular “toys-to-life” gaming category by introducing Amiibo.

Amiibo will launch with Super Smash Bros. Wii U near the end of 2014, the first of many games to support figurines that will unlock characters and playable modes. Mario Kart 8 will also support Amiibo.

Other character figures will include Link and Samus.

Mario Amiibo comes to life as it's placed onto the Wii U GamePad in a setup echoing the interactive magic of Super Smash Bros., with familiar amiibo branding—bringing guests into a world of hands-on play, much like the immersive experiences at Disney Infinity or Skylanders attractions.

Mario amiibo springs to life as it connects with a Wii U, unlocking a world of interactive adventures. Iconic Nintendo characters swirl in vibrant circles around Mario, evoking the excitement and immersive magic found at a Nintendo-themed park where beloved heroes and enchanting gameplay meet for fans of all ages.

The Wii U GamePad will be used to bring the toys into the game when placed onto a sensor, much like the RFID-enabled pads used in Activision’s Skylanders and Disney Infinity.

The initial wave of figures include Mario, Princess Peach, Yoshi, Link, Donkey Kong, Samus, the Wii Fitness instructor, Kirby, and more.

Seven Nintendo Amiibo figures are arranged on a display table, capturing the excitement of meeting your favorite characters at a themed Nintendo attraction. The Amiibo and Super Smash Bros. for Wii U logos beneath evoke the immersive experience of a Super Nintendo World merchandise shop—ideal for fans eager to bring home a piece of the adventure.

Super Mario Amiibo, featuring a striking translucent red and yellow design, is held up for fans to admire—bringing the excitement of Nintendo’s beloved character straight from classic games into the world of interactive collectibles found at theme parks and entertainment venues.

Mario Amiibo greets fans at Nintendo’s interactive zone, held up near a Wii U GamePad displaying the character selection screen, inviting guests to experience the magic of connecting real-life figures with classic Mario adventures.

At Nintendo’s E3 booth, amiibo figures are on display:

Mario, larger than life and wielding a fireball, stands as the centerpiece at a lively Nintendo event, bringing the excitement of classic video games to fans. Around him, visitors explore displays filled with Amiibo figures, immersing themselves in a festive celebration of Nintendo’s iconic entertainment universe.

Five Nintendo amiibo figures are featured on glowing stands beneath a sign that says "PROTOTYPES: CONFIGURATION NOT FINAL," inviting fans to see favorite characters from Mario adventures and other iconic Nintendo worlds up close, much like a special exhibit in a theme park celebrating the magic of Nintendo.

Nintendo Amiibo figures are arranged beside a Wii U console and GamePad, as a fan snaps a photo—capturing the excitement of Mario and Nintendo collectibles in an interactive display reminiscent of theme park-level entertainment.

(E3 show floor photos by Jeremiah Daws)

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