The Walt Disney Company and its ABC television station KTRK have announced a $1 million cash commitment to the American Red Cross in support of recovery efforts for those affected by Hurricane Harvey.
In addition, on Thursday, August 31, Disney/ABC Television Group is hosting a “Day of Giving.” The call-to-action starts in the morning with ABC local affiliates and “Good Morning America” and continues throughout the day on ABC, Freeform, Radio Disney and across all Disney/ABC Television Group social media platforms. Donations made during “Day of Giving” go to the American Red Cross to benefit those most impacted during the hurricane.
Eligible Disney employee donations to the American Red Cross and other qualified organizations will be matched dollar for dollar by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
“Our hearts go out to everyone in the devastating path of this historic storm,” said Robert A. Iger, chairman and chief executive officer, The Walt Disney Company. “It’s hard to fully appreciate the impact, in part because it isn’t over yet. But we know thousands of people have lost everything and now face the daunting challenge of putting their lives and communities back together, and we’re using our unique resources and reach to help those in need.”
Hurricane Harvey made landfall in Texas, where residents have been trapped by flooding and emergency dispatchers are overwhelmed. Up to 50 inches of rain are forecast for some areas.
To make a donation through American Red Cross now, you can visit their website or tune in during “Day of Giving.”