With the closing of Ringling Brothers Barnum and Bailey’s Greatest Show on earth this month it is only fitting that we turn our Lost Theme park attention to Florida’s Circus World.
Two years after Disney’s Florida Project started taking its first guests (1973), a large circus tent appeared at the corner of Interstate 4 and Highway 27 (just south west of the Magic Kingdom) in Haines City FL. This oversized tent-shaped building was a preview center for Circus World.
The preview center was built and operated by the Feld family, who also owned and operated Ringling Bros. and Barnum & Bailey Circus. It was their hope to attract enough interest to have the site become the circus’ winter home and become a theme park. Within the red and white striped building, in 1973, was a large IMAX screen along with a collection of circus memorabilia.
Over the next several years amusement rides and attractions were added. The preview center began its path toward theme park status. The large tent-shaped building became a circus arena with live animal acts, clowns and feats of daring accomplishments. Those same fantastic feats, with the help of professional performers and industry safety gear, were offered experiences for brave guest. This opportunity to “join” the circus (with running away) was called “The Day the Circus Came to Town.”
The Feld family sold their circus interests, including Ringling Brothers and Barnum & Bailey Circus, to toy maker Mattel in 1975. Reluctantly, Mattel, who had tried to sell off the park, began to invest in the site.
Over the next thirteen years numerous attractions, amusements and shows were added to Circus World. The impressive wooden roller coaster, “The Roaring Tiger” as well as other amusement rides like the “Enterprise” added to the adventure.
Acrobatic daredevil shows thrilled audiences.
Animals were also a big part of the circus experience. In addition to having the world’s largest elephant barn, a petting zoo, Polar bear exhibit/performance and even rodeo was added to the mix.
Clowns were everywhere. From painting faces, to performing under the big top and even riding along on carousel, circus clowns delighted visitors at almost every turn.
The park even had its own parade.
When Mattel finally managed to find a buyer for the park (1984), it was sold at a bargain for only $10 million. Mattel had already sold the travelling Ringling Bros. circus back to the Feld family two years prior.