Tech giant Apple’s 2016 holiday commercial starring Frankenstein’s monster captures the essence of the holiday spirit.
As a shunned outcast, it seems the monster has found sanctuary in an outlying cabin in the mountains. After a brief glimpse of what appears to be a tip of the hat to his Victorian creator (a photo of what appears to be an image of author Mary Shelley), “Frankie” has just recorded a short holiday music box tune on his iPhone and heads into the village. Of course the villagers appear repulsed by the towering creature as he approaches an outdoor Christmas tree. Attaching one red and one green bulb to the bolts on his neck, an apprehensive and very lonely looking monster pushes play on his phone. Timidly managing to utter the first phrase of 1954 Christmas classic “(No Place Like) Home for the Holidays”, the monster pauses, one of the holiday lights have also gone out. . .
What happens next sells this touching message of acceptance and tolerance in last few seconds of this compelling commercial. Not only is it a perfect turnaround from the original story’s premise that the real monster is man (and not the creation), but a perfect note for the end of this turbulent 2016.
Watch for yourself and let us know what you think: