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23 retailers now open at Town Center in Disney Springs, four new retailers announced

in Disney, Disney Springs, Theme Parks, Walt Disney World

The gorgeous new Town Center area finally opened up at Disney Springs this past weekend. With this new area, shoppers will now enjoy tons of new retailers and restaurants added to the Walt Disney Resort.

Town Center Opens at Disney Springs


Architecture, drawing from a rich history of explorers that landed in Florida centuries ago, and a promenade where guests can relax, refresh and reconnect with each other. Town Center, like the rest of Disney Springs, is brought to life with the same focus on storytelling and attention to detail that goes into Disney’s theme parks, resorts and cruise ships – resulting in a welcoming space that only Disney could create.


A total of 23 exciting new retail tenants opened their doors in Town Center. Here is a complete list:

  • Alex and Ani
  • American Threads
  • Edward Beiner
  • Everything But Water
  • francesca’s
  • Johnston & Murphy
  • kate spade new york
  • Kipling
  • L’Occitane en Provence
  • Lucky Brand
  • MAC Cosmetics
  • Melissa Shoes
  • Na Hoku
  • Pandora
  • Sephora
  • Sperry
  • Tommy Bahama
  • UGG
  • Under Armour Brand House
  • UNOde50
  • Vera Bradley
  • Volcom
  • Zara






In addition to these venues, seven new specialty-dining locations are now open at Disney Springs:

Amorette’s Patisserie
B. Wolf’s Sausage Co.
D-Luxe Burger
Morimoto Asia Street Food
The Daily Poutine

By the end of the month these four places will also be joining Disney Springs.

Lilly Pulitzer
STK Orlando

The following new brands were just announced today as coming to Disney Springs and are expected to open locations in Town Center this summer:

Origins: A high-performance skincare retailer featuring products formulated with certified organic ingredients and 100 percent natural essential oils. The socially-conscious brand employs earth-friendly practices, including a Plant-A-Tree program.


Sugarboo & Co.: With products featuring creative and whimsical designs, this family-run business offers artful prints, home goods, paper products, accessories and more.


Superdry: Focusing on clothing with designs that fuse vintage Americana and Japanese-inspired graphics with a British style, Superdry offers a variety of products ranging from outerwear and knitwear to leather goods and leisurewear.


TUMI: A leading global brand of premium travel, business and lifestyle accessories.

They will be joining a large group of other retailers opening up throughout the summer.

Coca-Cola Store and Rooftop Beverage Bar
Columbia Sportswear
Free People
Johnny Was
Luxury of Time by Diamonds International

When completed, Disney Springs will have doubled the number of shops, restaurants and other venues for guests to explore, resulting in more than 150 establishments.

(Thanks to Charyl Alvarado-Garcia for pics)


  1. frostysnowman

    Meh. With a few exceptions, those stores can all be found at your local mall.

    1. Arelys

      I think the selling point would be selling exclusive Disney items. The Kate spade had some unique Minnie Mouse items

  2. Victor

    I don’t like to be the jaded guy, but it kinda looks like the Premium Outlets in Orlando… I haven’t been there yet, but from what i’ve seen it turned out to be not very Disney-esc, or am I wrong?

    1. Patrick

      It is premium outlet-esque. But as with everything Disney does, the theming of the neighborhood is unbelievably detailed and beautiful. You really have to see it in person to feel how immersive it is.

  3. Holly

    I’m very disappointed that disney has gone this route. It is beautiful , we visited today, but the disney feel is gone once you cross the bridge into what is essentially an outdoor mall. I fear this will become just another place where people from out of the area stop and shop. I loved downtown disney, the adventures club, enjoying the walks from the hotel to all that was offered only at disney. Really wondering why disney felt it needed to go so commercial…. And a line 40 people deep to get a cupcake?! Are you kidding me?! We have always been disney enthusiasts, but the magic is fading….

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