SEPHORA will be opening its doors in Disney Springs at Walt Disney World Resort on May 15th with a simple tagline: “Disney Springs Just Got More Beautiful”.
Don’t believe me? Here’s the complete press release with all the juicy details:
The new 5,784 square foot, free-standing SEPHORA store at Disney Springs is a virtual paradise of endless beauty options with over 13,000 products from more than 200 brands, including SEPHORA’s own collection of makeup, skincare, tools and accessories, SEPHORA COLLECTION.
- Makeup and nail lines such as Benefit, Bite Beauty, Cover FX, FORMULA X, Hourglass, Kat Von D Beauty, MAKE UP FOR EVER, Marc Jacobs Beauty and NARS
- Innovative skincare lines like Caudalie, Dr. Dennis Gross Skincare, Fresh, and Ole Henriksen
- Fragrance offerings from Atelier Cologne, Marc Jacobs, Philosophy and Stella McCartney
- Specialty hair care lines like Alterna, Bumble and bumble, Drybar and Living proof
The SEPHORA retail concept is rooted in aesthetics, presenting our clients with the most unique product assortment, store design and client services. SEPHORA was the first beauty retailer to employ the unique open-sell philosophy, allowing clients to shop a myriad of brands and encouraging them to try, test and play with everything from lip glosses to blushes, skincare to fragrance. At SEPHORA, discover a world where prestige cosmetics are showcased in gorgeous open displays for clients to have the freedom to explore and sample at leisure.
Here’s what’s hip and happening at SEPHORA at Disney Springs:
Extremely limited edition and quickly selling out, a special reserve of the Disney Minnie Beauty by Sephora Collection will be available at Sephora at Disney Springs. This collection is an assortment of color cosmetics and covetable accessories infused with Minnie Mouse’s distinct blend of spirited confidence and timeless chic. Clients will be able to create their own signature style with the collection, or recreate Minnie’s iconic look with Sephora Collection’s best long-wear, high-pigment formulas in a palette of classic neutrals and vibrant pops of color. Each piece in the collection comes dressed in stylish gold and black packaging for a delightful lifetime keepsake.
Transform your look in minutes. Come to SEPHORA at Disney Springs for a variety of beauty services across and array of specialties:
- Enjoy a complimentary Mini Makeover at the SEPHORA Beauty Studio, the place for one-on-one beauty sessions with our beauty advisors
§ Mini Makeover services include: Smoky Eye, Contour, Polished Brows, Everyday Eye, Essential Eyeliner, Flawless Foundation, Correct & Conceal, Blush & Bronze, Perfect Lips and False Lash Application.
- Test our iQ Services in Skincare, Color and Fragrance
§ With the help of our experts, find your scientifically precise foundation and concealer match and best paired lip colors for your skin tone, using the SEPHORA + PANTONE COLOR iQ
§ Find your new signature scent with our intelligent Fragrance iQ technology, offering the most personalized recommendations based on your scent preferences
§ Let one of our skincare experts guide you through the Skincare iQ quiz for your custom skincare picks and recommendations
- With a Custom Makeover, get the look you want, for every day or a special event, custom-created in a private 45-minute makeup session with an expert artist. Plus, get tips and techniques to recreate it on your own. Minimum $50 purchase required.
Get privileged! Get rewarded! Get personal! Join Beauty Insider today to get access to Insider-only products, exclusive samples, birthday gifts and an all-access pass to personalized beauty. Already a member? Update your SEPHORA status and become part of the premium rewards program, Very Important Beauty Insider (VIB). Not only will you receive all the fabulous BI perks, VIB status will also grant you additional benefits, from large in-store and online discounts to free VIB-only beauty bonuses and an invite to a private Holiday Shopping Party. The VIB ROUGE level, the premium membership level for the most fervent product junkies, offers unparalleled insider access to one-of-a-kind experiences and rewards like limited-list events with brand founders and celebrities, advance access to new products, free shipping on Sephora.com, unlimited complimentary services at the SEPHORA Beauty Studio and your own beauty concierge hotline.
- It’s a birthday celebration for you and SEPHORA at Disney Springs! It may be SEPHORA’s birthday in Lake Buena Vista, but the celebration doesn’t stop at the store opening. As a Beauty Insider at any level, you’re also eligible to receive a special gift from Marc Jacobs Beauty or a skincare gift from Fresh! Check your e-mail, mail or simply come back to SEPHORA at Disney Springs or any other SEPHORA location, within two weeks of your birthday to pick up the special gift SEPHORA has waiting for you!