Retro food and drink products are all the rage right now and us 80’s/90’s kids get plenty of opportunities to feel nostalgic. With the Ghostbusters franchise returning to theaters on July 15 we will also see the return of the Hi-C Ecto Cooler juice drink this summer. The green drink has not been seen on store shelves in 15 years and will only be out for a limited time so make sure you snag a can as soon as possible!
Hi-C Ecto Cooler was in 1987 originally sold as a tie-in with the Ghostbusters franchise. It was so popular it stayed around until 2001 when it was discontinued.
Hi-C Brands/Coca-Cola North America vice president Charles Torrey had this to say about the drink products return: “Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day. Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time.”
Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-ounce aluminum cans. The cans are specially printed using “thermal ink that turns an eerie shade of slime green when the product inside is cold”.
Hi-C Ecto Cooler fans can follow the brand on social media at Facebook.com/ectocool and Twitter.com/EctoCooler or learn more at www.ecto.cool. Those who can’t wait to get their hands on Hi-C Ecto Cooler until May 30 can enter for a chance to win it before it is available for purchase, so you’ll want to follow them to learn more. You can also visit: http://bit.ly/HiCEctoCoolerSweeps to read the official Hi-C Social Sweepstakes rules and entry details.