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Comcast’s NBCUniversal buys Dreamworks Animation with plans on expanding theme park presence

in Movies, Television, Universal Orlando, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore

Dreamworks Animation

Dreamworks Animation

What has been previously rumored is now a reality with multiple reports coming in Thursday morning that Comcast’s NBCUniversal has purchased DreamWorks Animation in a reported $3.8 billion deal.

With the new deal, DreamWorks Animation will become a unit of Universal Filmed Entertainment Group, which includes Universal Pictures, Fandango, and NBCUniversal Brand Development.

“DreamWorks Animation is a great addition to NBCUniversal,” said Steve Burke, CEO of NBCUniversal in a press release. “Jeffrey Katzenberg and the DreamWorks organization have created a dynamic film brand and a deep library of intellectual property. DreamWorks will help us grow our film, television, theme parks and consumer products businesses for years to come. We have enjoyed extraordinary success over the last six years in animation with the emergence of Illumination Entertainment and its brilliant team at Illumination Mac Guff studio. The prospects for our future together are tremendous. We are fortunate to have Illumination founder Chris Meledandri to help guide the growth of the DreamWorks Animation business in the future.”

The mega deal is set to be completed by the end of the year and NBCUniversal will retain Katzenberg, who launched the DreamWorks film studio in 1994 along with David Geffen and filmmaker Steven Spielberg, as a consultant. DreamWorks’ animation arm was spun off in 2004 into DreamWorks Animation SKG.

“Having spent the past two decades working together with our team to build DreamWorks Animation into one of the world’s most beloved brands, I am proud to say that NBCUniversal is the perfect home for our company; a home that will embrace the legacy of our storytelling and grow our businesses to their fullest potential,” said Katzenberg. “This agreement not only delivers significant value for our shareholders, but also supports NBCUniversal’s growing family entertainment business. As for my role, I am incredibly excited to continue exploring the potential of AwesomenessTV, NOVA and other new media opportunities, and can’t wait to get started.”

The acquisition gives NBCUniversal even more market penetration for family entertainment both in TV and in film but also most intriguingly theme parks. How much more of a presence DreamWorks will have at Universal theme parks remains unknown but what would you like to see included? Give us your best ideas in the comments below!

8 Comments

  1. WD

    Dreamworks land for the 3rd park in Orlando would be great. I would love to see a How to Train Your Dragon ride. It could be similar to the Avatar flight ride, but people would actually care about it and not have to have hair “relations” with the dragon first.

  2. JP

    I would love to see the kingdom of Far Far Away get the Harry Potter treatment at Universal Studios Orlando theme parks. Can’t wait to grab a beer at the Poison Apple or a coffee at Farbuck’s, or take my daughter to the Muffin Man’s bakery! Not to mention touring the castle and themed rides. Realistically though, for them to make that kind of investment, they would probably have to time it up with the release of a new Shrek movie. 2020 maybe?

  3. JP

    I also sincerely hope they bring out a Megamind sequel, assuming they can regroup the original cast, then build on that in the theme parks as well.

  4. Ryan

    Oh man, you know what this means?!

    It’s all ogre now!

  5. EricJ

    So….they’ve closed down Shrek 4-D at Universal, and Donkey’s Waffle Stand at USH?
    Or did they just forget about it? (Don’t worry, so did we.) 😉
    Me, OTOH, I still have that M&G photo of being mob-hugged by Shrek and human-Fiona, from….back when the movies were still popular.

  6. Oscar

    If DreamWorks Animation buys the right of Winx Club. it should be Universal’s Disney Princess

  7. Kelly

    A Dreamworks theme park would be a good idea for NBC to build. The Dreamworks brand has so many beloved films that can make its own theme park and will be another good competition to Disney.

  8. Gungan

    They could call it Universal’s Dream Park.

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