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Legends of Frontierland interactive experience debuts at Disneyland giving guests a piece of the wild west

in Disney, Disneyland, Disneyland Resort, Entertainment, Theme Parks


UPDATE (4/2017): It’s been a few years since Legends of Frontierland came and went at Disneyland and the importance of this test experience for the future of theme park interactions has become very clear. Legends of Frontierland was a test for Star Wars Land, which when open in 2019 at Disneyland and Walt Disney World will include multiple levels of interactions in which guests’ choices will alter the experience around them.

Read more about that here, from the recent panel discussion from Imagineers on the project, delivered at Star Wars Celebration 2017.

Our original article on the Frontierland experience is left intact below, as published July 11, 2014.


Folks visiting Frontierland will find things just a bit different this summer. There seems to be a feud brewing between citizens of Frontierland and the folks who settled in the Gold Rush town of Rainbow Ridge.

Actually, it’s a new interactive game that park guests can participate in at Disneyland in Frontierland with various “characters” such as the sheriff, a telegraph operator, a card shark, outlaws and more.

First stop is anyone of the new locations that have popped up in the area to get a sticker with your own Western-style name; mine was “Marksman Mark.” You also need to pick a side, Frontierland or Rainbow Ridge. Next you need to make some money, known as “bits,” or gold (each nugget is worth 50 bits) by doing various things like delivering telegraphs, helping out as a sheriff, playing cards, or capturing people wanted for various nefarious activities – such as being in the land with a Western-style name.

Legends of Frontierland
There’s trouble brewing in Frontierland.
Legends of Frontierland
A jail cell has popped up in front of The Golden Horseshoe.
Legends of Frontierland
A map showing the lay of the land has shown up in the Outlaw’s hideout in Rainbow Ridge.
Legends of Frontierland
Rutabaga Ricky, a citizen of Frontierland, explains that “outlaws” from the town of Rainbow Ridge are tryin’ to take over Frontierland.
Legends of Frontierland
Marksman Mark joins the old west battle after discussing what to do with Alyssa Sarsaparilla at the Frontierland Trading Post.

After you earn enough money, you can purchase a plot of land for your side, and help them take over the territory. The land sales take place at the Trading Post near the entrance to Frontierland, sale prices start at 85 bits, but quickly escalate to 100 bits and higher. You can also take over a plot of land by bidding on it via auction.

17 Comments

  1. Eric B. Freeman

    Interesting

    1. Mike

      I agree. Very cheap. Doesn’t have the Disney quality feel at all. Belongs in the Universal backstage tours of 1969.

  2. Chris

    Looks dumb. Those little sets look cheap an inauthentic.

  3. Corryn

    It would be great to see something like this on Tom Sawyer Island here in FL. Sounds like a heck of a lotta fun.

  4. Stephanie

    I like this idea, but I think a lot of people who are only in Disneyland for 1 or 2 days won’t play because they don’t want to miss out on their favorite rides. Although, this seems like a good idea in the afternoon when the lines are too long. I want to try to play if it’s still going on when I visit. I wonder if it is something that little kids could have fun with. I think this game might not do as well as it could since it is in Frontierland. It makes sense to try to do something to draw people in there, but I feel like the Western theme is not that popular right now. I am basing that on Frontierland’s traffic when I have visited Disneyland, that the Fronteirland stuff in the Disney marketplace isn’t selling as well as things from other lands, and that the Lone Ranger movie didn’t do so well at the box office.

  5. Zac

    I played this with my 6 year old daughter over the weekend. It was alot of fun and really allowed an adult and their child get on the same page and play. Adults playing is something you dont see enough of these days and this allowed adults and their children do something that had enough challenge for both that they both had fun. The part that really made this work was the staff really getting in to it and having fun with it. This is one of the first times that you see all the staff in an area get to interact with the guest the way they did and really do something other than serve them and tell you were the bathroom was. As a test it was perfect but with some refinement you could really have fun with this and include the rides you are waiting in line for to really take advantage of the full area. Example instead of having to deliver the tellagrams how about your job is to deliver the towns supplies and rid big thunder mountain. You could then integrate tech by making people take a pic in line or you can just have them check in and get a stamp ect…

  6. Hello! I know this is somewhat off topic but I was wondering if you knew
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  7. star-w

    since this was very popular during it’s limited run can they make a magic kingdom version of this next summer after all the florida version of frontierland is bigger than the california one you know

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