UPDATE (4/2017): It’s been a few years since Legends of Frontierland came and went at Disneyland and the importance of this test experience for the future of theme park interactions has become very clear. Legends of Frontierland was a test for Star Wars Land, which when open in 2019 at Disneyland and Walt Disney World will include multiple levels of interactions in which guests’ choices will alter the experience around them.
Read more about that here, from the recent panel discussion from Imagineers on the project, delivered at Star Wars Celebration 2017.
Our original article on the Frontierland experience is left intact below, as published July 11, 2014.
Folks visiting Frontierland will find things just a bit different this summer. There seems to be a feud brewing between citizens of Frontierland and the folks who settled in the Gold Rush town of Rainbow Ridge.
Actually, it’s a new interactive game that park guests can participate in at Disneyland in Frontierland with various “characters” such as the sheriff, a telegraph operator, a card shark, outlaws and more.
First stop is anyone of the new locations that have popped up in the area to get a sticker with your own Western-style name; mine was “Marksman Mark.” You also need to pick a side, Frontierland or Rainbow Ridge. Next you need to make some money, known as “bits,” or gold (each nugget is worth 50 bits) by doing various things like delivering telegraphs, helping out as a sheriff, playing cards, or capturing people wanted for various nefarious activities – such as being in the land with a Western-style name.
After you earn enough money, you can purchase a plot of land for your side, and help them take over the territory. The land sales take place at the Trading Post near the entrance to Frontierland, sale prices start at 85 bits, but quickly escalate to 100 bits and higher. You can also take over a plot of land by bidding on it via auction.