Beginning July 9, Disneyland will debut a new interactive experience throughout Frontierland utilizing entertainment, merchandise, food, and other opportunities to become party of the wild west story.
The experience is called “Legends of Frontierland: Gold Rush” and will allow theme park guests to develop their own characters while exploring the area to continue their own personalized tale.
Here’s Disney’s official description:
Frontierland and its neighbor, Rainbow Ridge, are in the midst of a good, ol’ fashioned land feud. Rainbow Ridge – a once-booming mining town – has dried up, and they have their eyes set on Frontierland. The steady, hardworking folk in Frontierland want to keep the town safe and free of rougharound-the-edges, opportunistic types. Rumors are spreading that gold has been discovered in mines belonging to Frontierland, and there is even a rumor that Frontierland itself sits on the motherlode! Whether or not the rumors are true, the folk in Rainbow Ridge have one thing on their minds: take over Frontierland! Thus, the struggle begins …