Story of Starbucks at Walt Disney World: How Disney made modern coffee house fit into Magic Kingdom’s Main Street USA

in Disney, Food, Magic Kingdom, Merchandise, Theme Parks, Walt Disney World

starbucks

Ariel isn’t the only mermaid at the Magic Kingdom anymore. This week Walt Disney World debuts its first theme park Starbucks location, wrapping the modern coffee hotspot into turn-of-the-century Main Street USA with a bit of backstory.

In conjunction with the arrival of Starbucks, the park’s classic Main Street Bakery has received a makeover, maintaining its early 1900s feel but with a complete reconfiguration allowing for easier and more efficient ordering.

Our friends at DisneyLifestylers.com were at the Magic Kingdom for the Main Street Bakery’s soft opening this past weekend, offering a first look inside since the refurbishment.

Starbucks in the Main Street Bakery at Walt Disney World

Starbucks in the Main Street Bakery at Walt Disney World

But it’s the inclusion of Starbucks coffee and other items that has drawn the most attention, with its famous logo now featured inside and out. And like any Disney attraction, whether it’s a ride, restaurant, show, or shop, a story has been written to tell why Starbucks is located on Main Street USA.

Over the years Starbucks has changed its twin-tailed mermaid logo a few times, the original brown version used from 1971-1987, followed by a few revisions of the more streamlined siren.

In Disney’s parks, the classic version of the logo has been most prominently featured.

Starbucks in the Main Street Bakery at Walt Disney World

Starbucks in the Main Street Bakery at Walt Disney World

But a logo created in 1971 doesn’t entirely jive with the Main Street USA timeframe, transporting Disney’s guests to a small town circa 1910. (Though, coincidentally, Walt Disney World and the Magic Kingdom first opened in 1971.)

So to bring the timeline together, Disney’s storytellers have added plates, statues, and other sculptures of early “inspiration” for the siren logo throughout the Main Street Bakery. As the new story goes, the turn-of-the-century cafe owner found the figure and loved it so much that he made it his logo. And so Starbucks was born. Or, at least, Disney’s version of it.

Starbucks in the Main Street Bakery at Walt Disney World

Starbucks in the Main Street Bakery at Walt Disney World

Starbucks in the Main Street Bakery at Walt Disney World

In real life, Starbucks was originally to be called Pequod, the name of a ship in “Moby Dick,” but was ultimately named after the ship’s first mate, Starbuck.

Story aside, when the new Main Street Bakery officially opens tomorrow, guests will find a new menu coupling Disney favorites with familiar Starbucks items.

Starbucks in the Main Street Bakery at Walt Disney World

Starbucks in the Main Street Bakery at Walt Disney World

Starbucks in the Main Street Bakery at Walt Disney World

Starbucks in the Main Street Bakery at Walt Disney World

Starbucks in the Main Street Bakery at Walt Disney World

(And yes, that’s the current Starbucks logo on the printed menus.)

The location’s past favorite cinnamon rolls are no longer available on Main Street, now served at Gaston’s Tavern in New Fantasyland instead. That change aside, the general assortment of treats remains much the same, with most guests applauding the change from Disney’s old coffee to the widely loved Starbucks brand.

Here’s a further look around the newly updated Main Street Bakery:

The Main Street Bakery isn’t the first Disney theme park location to feature the Starbucks logo and its coffee. Disneyland Resort did the same in the Disney California Adventure theme park just over a year ago when it opened the Fiddler, Fifer, and Practical Cafe on Buena Vista Street. When Walt Disney World first announced the Main Street Bakery would be transforming into a Starbucks location, many fans were outraged, prompting Disney to quickly clarify that the bakery itself would remain highly themed, simply integrating Starbucks products.

Epcot is also slated to get Starbucks products soon, when the Fountain View restaurant opens this summer. Disneyland will also soon receive Starbucks coffee on Main Street USA in its Market House location. Ultimately, all six of Disney’s United States theme parks will contain Starbucks locations.

So while The Little Mermaid recently received a dark ride in New Fantasyland, it’s the Starbucks siren that now has everyone at Walt Disney World talking, beginning on Main Street USA.

More photos from the Main Street Bakery with Starbucks at Walt Disney World:

29 Comments

  1. Paula Tew

    Do you know if the Disney locations will sell the city mugs that Starbucks offers at many of their locations?

    1. Ricky Brigante

      I haven’t heard anything about them.

  2. Caryn

    Not a stop that I will be making. Its sad that we had to loose that bakery. I will go to the Disney bakery near the castle. If anyone wants Starbucks they are on every corner.

    1. Jamie O.

      Basically what they did here was bring good coffee into the parks… Which is a good thing. The bakery theming looks to be right in line with the timeframe and very similar to what was there. The use of the older style logo is a good move too. Yea it wasn’t developed during the turn of the last century but it has the right look. They even developed a decent backstory. And I enjoy the literary connection too.

      1. Jamie O.

        Oops sorry. That was supposed to be a stand alone comment – no a reply.

      2. Genessa T

        No, not good. The coffee is good but they got rid of the wonderful croissants with ham and cheese for breakfast that were a Disney fav with our family. Huge FAIL, Disney!

  3. Bridget

    I’m glad they are bringing in better coffee, but WHY do they have to bring in the Starbucks pastries? I want my double chocolate muffin, and my danish from the Main Street Bakery? Why did they take away the classic main street bakery pastries?????

    1. I agree. One of our family traditions was to stop there for a quick pastry breakfast just after opening. (Sometimes the mayor walks through on his way out). It’s just not the same getting the same fare we can get a few hundred yards from our front door (in New Hampshire).

    2. stacy

      They are coupling main street bakery with starbucks, like the starbucks in disneyland you will be able to get the normal main street pastries or starbucks pastries.

  4. Linda

    this looks like any old Starbucks in any old shopping mall, airport or on any old street. I certainly have no problem with progress or a good cuppa jo, but I do hate to see the mouse diminishing more and more every day. Nothing special here…too bad.

    1. Marlon

      I’ve never seen a Victorian era Starbucks…

      1. mike j

        While it may be nice décor it is now exactly like ordering in any fast food place and the display of pastries is poor, nothing like the awesome display and personalize service that was, lets be real.

  5. frostysnowman

    I still don’t like it. Why couldn’t they bring in the coffee without all of the other Starbuck’s items? Their pastries are terrible, and I’m not a fan of their sandwiches. And I hate that the seating is gone. We used to set up shop there with some snacks at parade time, and take turns going out on to Main Street to watch.

    1. Genessa T

      Yes, their pastries stink!

  6. R Garner

    I think it sucks. The mainstreet bakery was awesome and the Disney is supposed to be a place to “leave the real world behind”. Starbucks is a soulless reminder of the workaday lives we are trying to forget about for a week (or whatever time frame).

    1. Marlon

      Coca-Cola is full of soul?!

      1. John S.

        You don’t have to have a Coca-Cola brand store to sell cokes.

      2. Steverino45

        No – but PEPSI is – bring back PEPSI like when DisneyWorld first opened! :o)

  7. Sara

    I’m not a coffee drink but it’s nice to see Starbucks with the old logo. I use to work for Starbucks in the 80’s. I miss the old logo. I hope no moms complain about the logo.

  8. mike j

    While it may be nice décor it is now exactly like ordering in any fast food place and the display of pastries is poor, nothing like the awesome display, types of pastries and personalize service that was. Now it is rush, rush, rush, make a buck, order and get out.

  9. alice

    There are no tables and chairs. Very inconvenient. Don’t like
    Starbucks. Very disappointed.

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  13. Winifred

    Why can’t they just serve decent coffee everywhere?

Trackbacks

  1. Brew-haha: Starbucks at Disney World? – Motley Fool | Mouse House Online
  2. Brew-haha: Starbucks at Disney World? – DailyFinance | Mouse House Online
  3. Disney World Raises Entrance Price For Magic Kingdom – NPR | Mickey News
  4. Starbucks Opens At Disney World, Everyone Freaks Out For Some Reason – Consumerist

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