Over an appropriately dark and stormy morning, Hong Kong Disneyland held the grand opening ceremony for Mystic Point, the final chapter of the park’s multi-year expansion project. The area, including its mesmerizing Mystic Manor dark ride, officially opens to the public a day later on May 17, 2013.
Officiating the grand opening ceremony today were Financial Secretary of the Hong Kong Special Administrative Region John Tsang, President and Managing Director of Asia Walt Disney Parks and Resorts Bill Ernest, Imagineer Joe Lanzisero, Oscar-nominee and Mystic Point soundtrack composer Danny Elfman, and Managing Director of Hong Kong Disneyland Resort Andrew Kam.
Video: Mystic Point and Mystic Manor grand opening ceremony at Hong Kong Disneyland
“Today we mark the completion of Hong Kong Disneyland’s current expansion project on a high note with the opening of Mystic Point. This one-of-a-kind themed area has never been seen in any of our Disney parks worldwide,” said Bill Ernest.“For the first time, guests can immerse themselves in a unique adventure of theatrical wonders that combines traditional storytelling with innovative technology and special effects. The ‘Mystic Magneto-Electric Carriage’ in Mystic Manor is by far the most sophisticated ride system in Disney’s history.
The story of Mystic Point follows the adventures of eccentric explorer and art collector Lord Henry Mystic, who invites guests to board the Mystic Magneto-Electric Carriage for a tour of his private museum located within his Victorian manor. When Lord Henry’s companion, his monkey Albert, mischievously opens a newly acquired magical music box, the enchanted Music Dust within is released and, accompanied by a haunting tune, a mysterious journey begins.
Video: Making of Mystic Manor with Imagineers and executives at Hong Kong Disneyland
Earlier this week, we took a much closer look at the story behind Mystic Manor, including in-depth interviews with the Imagineers who created the Haunted Mansion-inspired attraction for Hong Kong Disneyland.
In addition to Mystic Manor, Mystic Point is comprised of a themed photo area called Garden of Wonders with mystifying 3D illusions, the Explorer’s Club Restaurant, which offers international cuisines ranging from Korean and Japanese to Halal food in exotic surroundings, The Archive Shop, where guests can purchase exclusive novelty items and collectibles, and the Mystic Point Freight Depot, where Lord Henry’s grandnephews share with guests stories from their adventures with Lord Henry.
Video: Mystic Point overview with Explorers Club, Archive Shop, Garden of Wonders, and characters
To celebrate the opening of Mystic Point in Hong Kong, a creative advertising campaign will be launched to bring viewers on a journey to unlock the mystery of Mystic Point. In addition to traditional advertising medium such as TV, print and out-of-home media, the resort will also leverage interactive media to create an innovative communications strategy to entice consumers to visit Mystic Point. These include an online video with illusions and surprises to netizen, a TV program allowing viewers to interact using their smartphones and the use of convenience store displays as interactive gallery walls.
With the addition of Toy Story Land in 2011, Grizzly Gulch in 2012 and Mystic Point this year, the size of Hong Kong Disneyland has increased by almost 25%, further enhancing its appeal with over 100 attractions, entertainment facilities and shows.
“The successful completion of the three new themed areas marks a milestone for Hong Kong Disneyland and the travel industry. We are confident that Mystic Point, along with Toy Story Land and Grizzly Gulch, will be the key drivers of growth for our Resort. As Walt Disney once said, ‘Disneyland will never be completed as long as there is imagination left in the world.’ The same applies to Hong Kong Disneyland, which will continue to grow, contribute to Hong Kong’s economy and create countless magical experiences for guests of all ages and origins,” said Andrew Kam.
Video: Mystic Manor ride through and queue preview at Hong Kong Disneyland