Disneyland announces “Iron Man Tech Presented by Stark Industries” exhibit for Innoventions to feature Hall of Armor

in Disney, Disneyland, Disneyland Resort, Entertainment, Movies, Special Events, Theme Parks


Marvel is officially coming to Disneyland.

Today Disney announced an exhibit called “Iron Man Tech Presented by Stark Industries” will open in Disneyland’s Innoventions on April 13 promoting the upcoming release of “Iron Man 3.” Inside set pieces from the film will be accompanied by interactive displays.

Included will be Tony Stark’s Hall of Armor, with Iron Man suits Mark I-VII, with a chance to “virtually suit up” in a simulation firing “repulsor blasts.”

A repulsor blast is fired in “Iron Man 2”

Disney and Marvel previously displayed an “Iron Man 3” Hall of Armor at the 2012 San Diego Comic-Con.  It’s likely the Innoventions display will be similar, if not the same one, with added interactive features.

“Iron Man 3” Hall of Armor at the 2012 San Diego Comic-Con

Rumors have circulated amongst fans since Disney’s 2009 acquisition of Marvel, wondering when and how super heroes would make their way into a theme park. Many have suggested that Disneyland’s less-than-popular Innvoventions should be entirely made over into a Stark Expo theme, from “Iron Man 2,” which had its roots in Disney’s own history dating back to the 1964-65 World’s Fair. Obvious comparisons were made between Tony Stark’s father Howard, featured in the film’s retro film reels, looking strikingly like Walt Disney himself.

Stark Expo logo and Howard Stark from “Iron Man 2”

Moreover, the famed songwriting Sherman Brothers even penned a tune for “Iron Man 2” called “Make Way For Tomorrow Today,” a follow-up of sorts to their Carousel of Progress attraction theme, “There’s a Great Big Beautiful Tomorrow.” And it is the Carousel of Progress that Innoventions ultimately replaced at Disneyland, making it a perfect fit for an “Iron Man” themed attraction.

But those rumors are just that for now. “Iron Man Tech Presented by Stark Industries” is not completely taking over Innoventions, instead only coming to Disneyland as a single exhibit, but one that could be the stepping stone toward bigger Marvel attractions.

Meanwhile in Florida, Walt Disney World recently debuted an “Iron Man 3” monorail wrap, promoting the upcoming film.

The “Iron Man Tech” exhibit will be in Disneyland park through September. “Iron Man 3” opens in theaters May 3.


  1. Any word on an end date? I really hope it will still be there in September!

    1. At last! A reason to visit Innoventions!

    2. Ricky Brigante

      Through September.

  2. EricJ

    Much as I SHOULD be stoked for a Stark-sponsored Innoventions, I’m glad it’s coming to Disneyland (where Universal can’t complain)–
    As Epcot’s Innoventions still feels like it should be about -real- upcoming technology, and not just fantasy movie re-creation.

  3. Don

    Kind of sad, a monorail sticker and some costumes and that is what gets Disney fans excited.
    This is an amazing franchise that needs a e-ticket ride riveling Universal Studios Spiderman!

    1. Fred

      This exhibit could very well be Disney’s way of testing the waters for the rumored Iron Man ride to replace Disneyland’s Innoventions.

  4. Jeff Lynch

    I had never even heard of Iron Man until the first movie came out. I liked the movie, but it wasn’t the best thing ever. Then they made the second movie and I can’t even remember what happened in it. They have another Iron Man movie coming out again and it looks like, yet again, that some bad guy wants to get his hands on the Iron Man suit. That’s what every movie is about. One movie of that was enough.

    So, I don’t know how excited I would be for an Iron Man attraction at Disneyland. I think it would be loud and dark with strobe lights and they’d probably have the car guests ride in shake around or whatever. But I don’t know of too many people who have an emotional connection with Iron Man or Tony Shark or whoever.

    1. Leulah

      Well, the race for the suits is inspired by the idea of a modern-day arms race. Personally, I love the movies (and the rest of the MCU. While I don’t think there should be an IM ride, I do think that Innoventions should be entirely converted to the Stark Expo.

  5. James

    Many people have been very curious as to how Marvel would/should/could fit into the parks. Disney really deals with themes, and so there is not a lot of places to put them in existing locations. They almost need their own park (which I hear they’re doing in Dubai).

    Iron Man is arguably the most popular Marvel hero (in part due to RDjr.), short of Spiderman. This is a very safe move, and it does relate to the area it is being placed.

    Just wish they could have Marvel at WDW…

    1. Leulah

      Right! I’m kinda sick of all the Pixar stuff being thrown into WDW’s tomorrowland. The MCU, though, seems to take place in the recent future (my guess is 15 years or so), which I think makes it a wonderful fit.

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