Marvel is officially coming to Disneyland.
Today Disney announced an exhibit called “Iron Man Tech Presented by Stark Industries” will open in Disneyland’s Innoventions on April 13 promoting the upcoming release of “Iron Man 3.” Inside set pieces from the film will be accompanied by interactive displays.
Included will be Tony Stark’s Hall of Armor, with Iron Man suits Mark I-VII, with a chance to “virtually suit up” in a simulation firing “repulsor blasts.”
Disney and Marvel previously displayed an “Iron Man 3” Hall of Armor at the 2012 San Diego Comic-Con. It’s likely the Innoventions display will be similar, if not the same one, with added interactive features.
Rumors have circulated amongst fans since Disney’s 2009 acquisition of Marvel, wondering when and how super heroes would make their way into a theme park. Many have suggested that Disneyland’s less-than-popular Innvoventions should be entirely made over into a Stark Expo theme, from “Iron Man 2,” which had its roots in Disney’s own history dating back to the 1964-65 World’s Fair. Obvious comparisons were made between Tony Stark’s father Howard, featured in the film’s retro film reels, looking strikingly like Walt Disney himself.
Moreover, the famed songwriting Sherman Brothers even penned a tune for “Iron Man 2” called “Make Way For Tomorrow Today,” a follow-up of sorts to their Carousel of Progress attraction theme, “There’s a Great Big Beautiful Tomorrow.” And it is the Carousel of Progress that Innoventions ultimately replaced at Disneyland, making it a perfect fit for an “Iron Man” themed attraction.
But those rumors are just that for now. “Iron Man Tech Presented by Stark Industries” is not completely taking over Innoventions, instead only coming to Disneyland as a single exhibit, but one that could be the stepping stone toward bigger Marvel attractions.
Meanwhile in Florida, Walt Disney World recently debuted an “Iron Man 3” monorail wrap, promoting the upcoming film.
The “Iron Man Tech” exhibit will be in Disneyland park through September. “Iron Man 3” opens in theaters May 3.