Walt Disney World guests will soon be introduced to the project that’s been secretly under development and gently rolling out for the past few years across its theme parks and hotels under the banner of NextGen. It’s called MyMagic+, first officially detailed in a New York Times article, then further revealed on the Disney Parks Blog. Combined with the My Disney Experience web site and mobile app as well as RFID-based wristbands called the MagicBand, Disney intends to offer new levels of trip planning and interactivity for its visitors through high-tech, but easy-to-use devices.
In the articles, Disney Parks & Resorts chairman Tom Staggs offered new details surrounding this initiative, which is said to roll out “over the next several months.” Guests wearing colorful MagicBands will have the opportunity to take part in a variety of activities and experiences that only new technologies installed on a mass scale like this can offer.
On Disney’s official blog, Staggs wrote, “Now, rather than dashing as a group, or even splitting up to gather FastPasses, imagine booking guaranteed ride times for your favorite shows and attractions even before setting foot in the park. With MyMagic+, guests will be able to do that and more, enabling them to spend more time together and creating an experience that’s better for everyone.”
Here is a summary of the offerings that will be available through MyMagic+, in conjunction with MagicBand, FastPass+, and My Disney Experience:
The new experiences won’t be forced on any guests, as everyone wants to plan their vacations in different ways. In his blog post Staggs added, “We know that some people like to plan every aspect of their Disney vacation in advance while others like to plan very little, letting their day unfold spontaneously. No matter where guests fall in that spectrum, My Disney Experience gives them the flexibility to plan as much or as little as they’d like to create the exact Disney experience they want.”
It’s easy to imagine that regular interactions with talking Mickey Mouse aren’t far behind. Having previously only made a few special appearances, he could certainly soon have an intimate conversation with every Disney fan who wants to meet him in the parks when coupled with the MyMagic+ program.
Of course, amidst all these new and exciting features MyMagic+ and MagicBand will offer, there are some safety, security, and privacy concerns. If lost, guests can have their MagicBands deactivated by Cast Members or by going online and Disney claims no personal information can be retrieved from a lost or stolen wristband. Likewise, purchases totaling over $50 will require a PIN to support tap-to-pay.
(Photos by Kent Phillips/Disney)