The Walt Disney Company is no stranger to innovation in animation. Following in their history of creating the world’s first animated feature length hand-drawn and CG films (“Snow White” and “Toy Story”), today Disney Interactive has premiered their first online short form animated video series based on their own popular game franchise.
Swamp the Gator has transcended the boundaries of the highly successful “Where’s My Water?” mobile game to now star in his own series called “Swampy’s Underground Adventures,” making its debut today on Disney.com and Disney’s YouTube channel at YouTube.com/DisneyShows, with plans to also premiere the series on television via Disney Channel in November.
“Swampy’s Underground Adventures” consists of 12 weekly episodes that follow Swampy through adventures outside of the bathtub. In the first episode, “Meet Swampy,” the title character gets into mischief by mistaking a fire extinguisher for a rocket pack while trying to show off for his friend, Allie.
You can watch the full first episode here:
The series marks the first production from Disney Interactive’s collaboration with YouTube to bring original family-friendly video series to the web.
Disney also plans to show episodes of the new “Where’s My Water?” series on in-store video screens in 175 Disney Stores across the U.S. on Saturday, October 20th, along with hosting giveaways such as activity sheets and stickers, in addition to a Swampy plush toy raffle for one guest in attendance at each location.
“Swampy’s rise to stardom began on the App Store and now we’re extending his story to online video and linear television,” said Mark L. Walker, senior vice president of Disney Interactive Entertainment. “With Swampy’s Underground Adventures we’re able to offer fans of Where’s My Water? a fun new look at the humor and personality behind Swampy and his friends.”