Universal Orlando, Universal Studios Hollywood, and shock rocker Alice Cooper have announced that his demented world will be joining Halloween Horror Nights 2012 in two haunted houses inspired by his music.
“Alice Cooper: Goes to Hell in 3D” will be the name of the new maze at Universal Studios Hollywood while Universal Orlando will get a version of “Alice Cooper: Welcome to My Nightmare,” which first debuted in Hollywood last year.
UPDATE (7/24/12): Universal Studios’ John Murdy, alongside Cooper, has confirmed both houses in the official video announcement today:
The Halloween Horror Nights web sites have been updated with the following logo treatments for both houses:
Universal Orlando describes “Welcome to My Nightmare” as:
“Journey into legendary rocker Alice Cooper’s twisted mind and witness the natural melding of horror and Cooper’s four decades-long career. Here you will follow Steven, the iconic character from many of Cooper’s works, as you come face to face with a myriad of tormentors who threaten an already-decaying sense of sanity.”
UPDATE (7/25/12): Universal Orlando Resort has released a new video starring Alice Cooper showing off a few pieces of artwork for the “Welcome to My Nightmare” house, including an entrance facade that will take guests through the mouth of the shock rocker himself:
Last year, the “Alice Cooper: Welcome to My Nightmare” maze was introduced at Universal Studios Hollywood, extremely well received, leading guests through off-the-wall rooms each based on a variety of Alice Cooper songs.
This year Universal Orlando hopes for the same success bringing decades of Cooper’s twisted tunes to life at the event while Hollywood will update the house from last year, adding 3D to the mix. This is the third haunted house reveal for Universal Orlando and Hollywood this year, all three part of both coasts’ events. The first two houses are based on the video game and film series “Silent Hill” and the TV series “The Walking Dead.”
“Alice Cooper Goes to Hell 3D” at Universal Studios Hollywood will be inspired by the musician’s classic concept album centered on unending darkness, eternal torment and unimaginable horrors. The maze will immerse guests guests in hell’s inferno as imagined through the eyes Alice Cooper, all while wearing 3D glasses.
“We wanted to break new ground with the insanely immersive ‘Alice Cooper Goes to Hell 3D’ maze and elevate its journey into the abyss to a shocking new level,” said Murdy, Creative Director at Universal Studios Hollywood. “The cutting-edge 3D technology we invented for this haunted attraction will add a palatable sense of realism to an already twisted environment that only music genius Alice Cooper could envision. Through innovative sets and LED technology, we’ve totally pushed the envelope to turn Alice’s maze into a mind-blowing 3D experience for his fans and Halloween Horror Nights guests.”
About the experiences, Alice Cooper said, “I grew up watching classic Universal horror movies so it’s a thrill for me to work with Universal’s designers to create the quintessential Alice Cooper maze for Halloween Horror Nights at Universal Studios Hollywood and Universal Orlando Resort. To have Alice Cooper haunted attractions at both parks this year is truly an honor…or is it a horror? Last year, Universal Studios Hollywood scared the wits out of me with their maniacal and demented creation and they’ve promised to up the ante with ‘Alice Cooper Goes To Hell 3D.’ I can’t wait to see the final terrifying masterpiece. It will be hell! I’m even more excited to see Universal Orlando Resort’s maze, ‘Alice Cooper - Welcome To My Nightmare.’ Let’s see if they can scare me!”
The “Alice Cooper” maze at Hollywood last year featured a variety of gruesome sights, from chainsaw wielding Alice-look-alikes to a bizarre mix of sexy and sinister scenes:
During a webcast, in response to a fan question about last year’s haunted house, Cooper first revealed the details, “We have it in Orlando this year and in Hollywood - house of horrors, you know, our walk through thing that we’re doing, which was the #1 attraction last year at Universal. And this year it’s going to be ‘Alice Goes to Hell in 3D.’ Oh yeah.”
Halloween Horror Nights 2012 kicks off on September 21.