Video: Kids “sneak” into Transformers ride at Universal Studios Hollywood

in Entertainment, Theme Parks, Universal Studios Hollywood

transformers-viral

The new Transformers 3-D ride at Universal Studios Hollywood is still couple months away, but today we received an inside look at how those robots in disguise are shaping up.

It arrived via e-mail from a “Mark Stevens,” claiming to be an Inside the Magic reader, offering a link to a “leaked” YouTube video, apparently showing two kids “sneaking” into the still under construction attraction, asking if I would not only share the video but also mention his name in the post. I use that many quotes because after viewing the entirely entertaining video, it seems to me that this is all part of viral marketing from Universal Studios Hollywood to build hype for their new ride.

(If somehow this video was not created/authorized by Universal Studios Hollywood, these kids were likely thrown out of the park after getting caught by security… but somehow I doubt there’s any truth to be found here. And if it is indeed a viral video, I hope it doesn’t encourage any other kids out there to think sneaking into a ride construction site is a good idea. Don’t do it.)

Regardless of whether the video is “real,” it most definitely offers a good look inside the new ride:

https://www.youtube.com/watch?v=ueItDRlbwQg

My favorite item shown off in the video: a yellow retro VW Beetle. Other sights include a glimpse at the EVAC ride vehicle, much of the queue, and a helicopter.

Transformers: The Ride 3-D opens at Universal Studios Hollywood in May 2012.

14 Comments

  1. Evan

    Definitely a marketing piece, there is a copyright 2012 Universal Studios at the end of the video

  2. Kelley

    This is totally viral marketing.

  3. Blattman

    I’m guessing viral vid. Like so much of the newly “found” footage. You can find footage of the actual ride which is very similar to Spider Man. Hard to see much, but you get an idea for what we are in for.

    1. RPMarsh

      Really bad viral marketing too. I would comment on the actual youtube video but they will only let approved comments through.

  4. Brian

    Fun, but seriously, no one can think this is a real video given the kids are walking through an attraction to open in weeks with not one single worker present at the entire site? This time prior to a major attraction is crunch time and there are people working to complete the project everywhere.

  5. IAmArique

    Something tells me this is NOT Viral Marketing, and I have 2 reasons to back it up.
    1) The credits at the end of the video looks like something done in 5 seconds in Apple iMovie. If this was Universal uploading it, wouldn’t they have been a little more professional with the “Credits” at the end?
    2) The YouTube account already had three previous videos uploaded, none of them relating to Universal’s current attractions. If this was done by Universal, then the other videos wouldn’t currently be on there, as only this video would be uploaded.

    The conclusion? This is real, and not Universal attempting some Viral Marketing.

    1. James

      No way have I ever seen a backstage area so empty before a major opening. The focus on the theme park name at the end is so blatant. The teens sounded too scripted and too clean.
      About the 2012 copyright at the end. If it is supposed to be a kid made video, it would have to be crappy, but they would have to put it there no matter what.
      The Youtube page is a plant. Many companies have accounts as decoys because it cost them nada and when the time comes they use it. Open them up, have a staffer once in a while use it to legit it a bit. Been done many times before. Trace the account callname and it leads to ad agencies.

    2. Dan

      The REAL Conclusion – you are from Universal Marketing here to point out the ver good job that you did to make it seem legit, I would like to congratulate you on an exe lent job but at the same time you’re not fooling anybody.

  6. josh darkensins

    I really hope there isn’t anyone dumb enough to be tricked by this. They did do a great job though I really do hope that other companies are paying attention to this refreshing change from PR bullsh*t. Disney *cough *cough

  7. Chad

    Fake… was there last week and there was someone standing in front of the construction wall/gate between Jurassic Park and The Mummy most of the time. Funny how there was no video of the kids scaling the wall 😉 It was cool that the people posted in front of it were dressed like the army troops from the Transformer movies. Very nice of Universal to leave all the lights on when no testing was going on!

  8. Victoriaa

    How do you tell this video is viral marketing? The fact the tv’s are on.

  9. angelofmusic317

    Thought this was a great piece of viral vid marketing. Love the creativity as they paused just long enough on major attraction pieces to make you do a double-take and go what was that, then moved on so you couldn’t get an overall detailed view (without reviewing and pausing the video of course). Loved it. Also loved the fact that it is a few weeks til opening and no workers are present anywhere, yet every light is working on the attraction – not just construction lights. And they just “happened” across a random badge lying on the ground. Uh huh. But they did a great job with the teenage-esque value to the film. I work with teens everyday and this is certainly something they would produce (perhaps with a bit less polish.)

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