All attendees at the San Diego Comic-Con can expect to leave with mounds of free stuff. It’s called swag and it’s available around every twist and turn throughout the convention floor, from panels, and even on the streets of San Diego. Flyers, buttons, posters, lanyards, magnets, bags, photos, and toys are just some of the free items given out by exhibitors to promote movies, TV shows, and other properties. And in addition to all the swag, collectors attending SDCC are sure to walk away with plenty of Comic-Con exclusive merchandise.
The photo above shows all of the free swag we picked up during our 4.5 days at the San Diego Comic-Con this year. I spread it all out on a table at home, wondering just what the heck we’re going to do with it all. Take a closer look in the video below.
Video: Swag overview from the 2011 San Diego Comic-Con
My favorite free items snagged during SDCC 2011 are the swag bags along with the Flaming C cape and oven mitt, courtesy of the “Coco MoCA” Conan O’Brien fan gallery:
It was somewhat of a challenge to obtain the “Pan Am” bags, which were given out to the lucky ones who made it inside the Disney ABC booth, previewing the upcoming TV show. On the way out, different types of bags were given out, with a leather bag the most sought-after. We didn’t get one of those, unfortunately. But we did get lucky and score a second style of bag when “Pan Am” stewardesses were handing them out in the San Diego streets.
Another challenge provided to be obtaining all of the Voltron lion buttons. They were given out as part of a scavenger hunt, in which attendees had to look for standees of each of the lions, scan them with a QR reader on a mobile device, and show the result to a nearby employee. Unfortunately, the lion standees were only put out briefly and while we scanned the two on the convention floor easily, by the time we reached the location of the other three in the Gaslamp District outside the convention center, they were gone.
Some panels gave away swag to those who attended. After waiting more than 5 hours to see the “True Blood” panel, we were happy to get handed tickets which we redeemed for a bag that included a T-shirt, book, 20% off coupon for the HBO store, and a notebook. (Unfortunately the shirt is a rather tiny large…)