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First Disney’s next princess film was to be “Rapunzel.” Then it became “Tangled,” shedding its princess title. Now, after seeing the new action- and humor-packed teaser trailer released for the upcoming movie, many fans are worried it is stretching too far away from Disney’s classics.
But is it just a case of Disney’s careful marketing, targeting “Tangled” to boys hoping they won’t realize it’s a “princess movie” at heart?
Watch the trailer for yourself and see which of the above reactions you have:
After the less-than-glorious box office performance of Disney’s grand return to 2D animation with “The Princess and the Frog,” if I were a Disney marketing executive, I’d be a bit concerned too. “The Princess and the Frog” is a fantastic movie, but the mere presence of the word “princess” in the title all but guaranteed that the majority of male children (and even many male adults) would have no interest in seeing it. But catching glimpses of the humorous Flynn Rider getting smacked around by a pretty blond girl’s hair (note: the name Rapunzel is never mentioned in the trailer) is almost sure to grab a boy’s attention.
Meanwhile, as the movie’s Nov. 24 release date grows closer and enough boys have a chance to decide to see the film based on this teaser, Disney will sneak out a full trailer, likely offering a bit more princess flair to pique the rest of the world’s interest and showing that the film’s plot consists of much more than a girl who can wield her hair like Indiana Jones’ whip.
I’m not ready to jump on the “Disney’s lost its touch” bandwagon just yet. The visual style of “Tangled” appears to be a wonderful blend of the look of classic hand-drawn animation with the convenience and depth of CG and I have faith that the film will not be released without an equally deep story.
i have to say i am scared. i didnt think it was possible for the disney studios to go any more down hill until seeing this. I really hope someone from disney is out there listening to our desperate cries for help. this is terrible!!! not very impressed at all =(
This does not look good.
So back to 2D in 2011
It’s about time Disney started doing more for boys! Classic Disney does not mean Pricesses!
I’m not scared at all – look modern, looks funny. I love all the classics, but you can’t relive the 1940s (or the 1990s) with every film.
I don’t really see the hand drawn look here. To me, it looks like the usual stuff from Pixar and Dreamworks. As far as the overall feel goes, it’s more like “Emperor’s New Groove” than a classic fairy tale. What a disappointment.
By the way, I’m so angry disheartened that Princess and the Frog wasn’t a hit.
I know that Princess and the Frog wasn’t a big hit, but I wonder how it did in the global box office? Or the home video market? Or how about merchandising? I have a three year old daughter and everything she owns seems to have Princess Tiana on it. From sneakers, to shirts to jeans with each frog on the backpockets. Not to mention Princess and the Frog stickerbooks, regular books, plush toys, figurines….etc. Surely my daughter can’t be the only one with the entire contents of the Disney Store in her bedroom?!
The film reportedly cost $105 million to make and only brought in $104 million in the US. Total worldwide was $267 million. As of the end of May, it had captured an additional $61 million for home video sales. So that’s $328 million total. It’s not a bad return but also not a mind-blowing amount like Pixar movies always bring in.
I don’t know, I think it looked funny and have no problem with getting boys involved as well. Though I remember when I was a young boy, I had no problem with going to see the Little Mermaid in the theater.
On a side note, I agree with Ken that I do not see the hand drawn look either. I remember the hoopla over this film about how artful and stylish it would look and it would be this combination of the best of hand drawn and CGI. I am only seeing CGI and ordinary CGI at that. I mean it looks good, but nothing that makes me drop my jaw and say “woah”.
The original test footage shown to fans at the D23 Expo last year definitely had a hand-drawn feel to it. But now that the characters have been put into motion, it does feel more like other CG films we’ve seen before. With that said, I still think what we’ve seen in this trailer is deliberately meant to entice young boys to see the film and is not an accurate representation of what the whole movie will be like. I may be wrong, but I will continue to give them the benefit of the doubt for now.
Oh I agree 100% Ricky, that trailer more than anything was for the boys. I am am sure Disney is strategizing differently after Princess and the Frog. I have no doubt that the finished product is going to be amazing. Well, if not amazing than at “least” really good.
What can I say?. I like it… being a Disney fan, and loving Disney Classics regardless being boyish or girlish, I like the fresh mood of the teaser, and I like Disney changelling itself with this different approach to a classic tale… a bit Shrek infused… may be… that nevertheless looks fun, and that’s a big part of what movies are all about.
It’s about time to try new things, and a redefinition of the “Disney Classic” formula sounds good to me.
Oh, and I don’t see why girls shouldn’t like the approach of the teaser… it clearly shows a modern and indedepent woman that really knows who to deal with the guy, really cool
I don’t think this should fall under the band wagon of a Disney Classic. Those have been long gone for a while now. Being a die-hard Disney fan, I love them just as much as the next Disney fan. However, Disney must stick with being relevant in today’s world. How else does a company expect to keep pace with a changing world. The kids of today are defiantly not the kids of yesterday.
if i didn’t know any better i would think this was a Dreamworks movee Thats probably not a good thing i guess if disney wants to stay relevant they have to change but this looks more like a childrens movie not an ageless timeless piece of art. its a good thing disney snatched up pixar while they cud thats all im gouna say
Is guy flick with hot chick and cool moves, and chick flick with cool pony, adorable lizard, and matronly hag.